Roof-A-Cide at the 2017 FRSA Expo

Building for the Future

Florida’s top Roofing Professionals will be gathering for the FRSA's 95th Annual Convention and the Florida Roofing & Sheet Metal Expo. The FRSA convention consists of three full days of education, networking, family fun, sports, and friends along with two days of FRSA's highly recognized trade show, the Florida Roofing & Sheet Metal Expo.
The theme for this year’s event will be “Building on a Strong Foundation”. 

FRSA's trade show, the Florida Roofing & Sheet Metal Expo, is the LARGEST regional show of its kind in the country. It's held in conjunction with FRSA's Annual Convention, and will be celebrated at the Hyatt Regency Orlando and Orange County Convention Center in Orlando, FL.

In 2016, more than 2,700 roofing and sheet metal contractors, building officials, architects and industry suppliers attended the show with over 200 exhibiting companies offering the latest in products and services in the industry.
Roof-A-Cide has been pleased to be a part of The FRSA Expo for the last 12 years and we're looking forward to it again this year - explaining to Roofing Contractors from all over Florida & Georgia how we’re helping companies be more profitable while providing their Customers with Better and More Comprehensive Customer Service.
This year Roof-A-Cide will be in booths 508 & 510.

In addition to the excellent education and networking events, there will be plenty of opportunities to learn about new products and ideas to make your company more efficient, profitable, and successful. We hope you'll stop by our booth (508 & 510) to learn what we can do for you!

FRSA Expo Hours:

• Friday, June 23, 2017 - 11:30 PM - 5:00 PM 
• Saturday, June 24, 2017 - 10:00 AM - 1:00 PM

This year Roof-A-Cide will be in booths 508 & 510.

Additional Information on How Roof-A-Cide can Help Your Company:

• Creating a Well-Rounded Roof Maintenance Program
• It was tough just to get the Customers you have – Now you’re going to let your competitors take them?
• Roof-A-Cide Info for Contractors
• Customer Service, Customers For Life, & Profitability
• Community Roof Cleaning and Maintenance

Guest Post: The Benefits of Offering Diversity

It is important for roofing contractors to adopt a diversity strategy to their business in order for them to grow and compete in the 21st century. The market is changing regularly and as contractors we need to keep up with the changing pace to keep our organization successful.

For contractors to apply diversity to their business it would be best to start embracing diversity of thought. Getting familiar with the potential market and what their needs are can help one become creative, innovative and initiative as you think of ways to please your customers.

Sometimes our competition can be doing something that is unsuccessful and by mimicking them will not allow growth. Adding some authenticity to your business will help you stand out and customers are more likely to support you due to the diversity your offer.

Consumers like to have the latest things on the market, because to them it is new and improved and therefore is giving them more value for their money. The same goes for customers of the construction industry, if you are regularly offering something new that is available in your industry and you are keeping up with the latest building techniques and trends your are bound to have new customers following you.

Of course your workforce should be consisting of the best man for the job, but studies have found the more diverse your workforce is, the better you company will attract a variety of customers of different cultures and languages. Not only will you apply to a bigger market, but by keeping your workforce diverse can increase creativity and productivity.

Keeping up to speed with the latest products and trends is the main focus. Here are a few examples of the latest trends in the roofing industry for 2017 that would be good to keep up to date with. Energy-efficient options, new roofing colors and premium shingles are attracting customers in the roofing industry at the moment, therefore it would be a good idea to start adapting and become more diverse.

Author:

Matt, editor and writer for The Cool Roofing Company from Atlanta

Roof-A-Cide: New Sales Rep in Georgia

Roof-A-Cide would like to welcome Don Johnston of Sales Resources to the Roof-A-Cide Team!

Sales Resources, founded by Don 35 years ago, is a manufacturer’s rep agency located in Atlanta, GA. Don is a graduate of SUNY Empire State College where he received a BA Degree in Marketing.

Don has held positions in building material sales, product management, and sales management. This experience eventually led to the formation of Sales Resources to represent manufacturers to the building material distributors, dealers, and contractors in the states of Georgia and Tennessee.

Currently focused on both residential and commercial roofing Sales Resources represents manufacturers of residential underlayments, roof tile, metal flashings and ventilation products. Commercially, Sales Resources represents manufacturers of roof repair and restoration products.

Don will be working with Roofing Pros throughout Georgia to help them understand how offering Roof-A-Cide® to Homeowners, Communities, & Commercial Customers can increase their bottom line while also increasing their Customer Satisfaction, Name Recognition, Customer Loyalty, and Referrals!

Here's an easy way to calculate what this could mean for your company In The FIRST Year Alone. Enter the number of roofs you've installed in the last 8 years. FYI - this might not work well on some mobile devices:

Learn more: Creating a Well Rounded & Profitable Roof Maintenance Program

We're looking forward to great things happening in Georgia this year!

Roof-A-Cide Demo Days 2017

We're once again offering several Demo Days in South Florida over the next few weeks! 

These demos are being organized for Roofing, Painting, and Property Maintenance companies interested in offering Roof-A-Cide® as part of a well-rounded and profitable Maintenance Program that will help with:

• Diversifying Revenue
• Expanding the Customer Base
• Strengthening Name Recognition
• Strengthening Customer Satisfaction and Customer Loyalty
• Increasing Referrals
• Strengthening Employee Retention

Give your Customers what they want before your competitors do - Better Customer Service & Value. We can show you how to do it profitably:

Creating a Profitable Roof Maintenance Program

For more information, your Free Maintenance Program Analysis, and to reserve a spot at the next Demo, email us or Call 800-806-6727 ext 8.

Links to Additional Information:

• Creating a Profitable Roof Maintenance Program
• Customer Service, Customers for Life, & Profitability
• Are You Looking For A Job? Most Contractors Are
• The Customer Care Connection
• Roof-A-Cide® IS NOT about Roof Cleaning. It's Better.
• The Profitable Marketing of Customer Relationships

Roof-A-Cide at the 2016 IRE

Are you going to the International Roofing Expo this February? If so, you’re probably looking for ways to run your Company more profitably in 2016 & beyond. Roof-A-Cide® can help you do this.

If you run a successful Roofing company, Roof-A-Cide® is a natural addition that will help your company:

• Increase and Diversify your Revenue
• Expand your Customer Base
• Strengthen your Name Recognition, Customer Satisfaction and Loyalty
• And Increase your Referrals

Proven over 20 years on individual homes and communities of over 1,000, Roof-A-Cide® helps companies be more efficient, effective, and profitable.

Learn more at Roof-A-Cide.com and contact us for free evaluation tools and an invitation to one of our Demo Days.

Roof-A-Cide: Safe, Cost-effective, Proven, and Guaranteed

Roof-A-Cide: 2016 International Roofing Expo

Roof-A-Cide is pleased to announce that we’ll be participating in the 2016 International Roofing Expo in Orlando!

The IRE is the preeminent roofing construction and maintenance event where roofing pros experience face-to-face interaction, product review, education and networking.

Roof-A-Cide will be in booth # 1974 and we’re looking forward to interacting with Roofing Pros from all over the US that want to differentiate, diversify and grow their companies with a PROVEN product & system that is profitable, reinforces Customer Loyalty & Referrals, and YOUR company's Name Recognition in your community.

With more than 475 exhibiting companies and 16 hours of exhibit time, you'll find thousands of innovative, profit-driving, audience-engaging products and services on display in more than 1,100 booths. The Expo brings together long-time industry leaders showcasing their latest products with new, up-and-coming innovators debuting unique, have-to-have items.

On the show floor, you will find 1,100+ booths of manufacturers and suppliers of all sizes displaying a wide variety of multi-dimensional products, services, technologies, ideas and innovations for the roofing construction and maintenance industry.

DATES:

February 17-19, 2016

LOCATION:

Orange County Convention Center | West Hall A

Orlando, Florida USA

EXHIBIT HALL HOURS: 

Wednesday, February 17 | 11:00 am - 5:00 pm

Thursday, February 18 | 11:00 am - 5:00 pm 

Friday, February 19 | 11:00 am - 3:00 pm

Locate an Authorized Roof-A-Cide® Applicator

Additional Links:

• Locate an Authorized Roof-A-Cide® Applicator
• Creating A Profitable Roof Maintenance Program
• Roof-A-Cide® DEMO DAYS

Roof-A-Cide Demo Days

Roofers: So the economy is turning around and consumers have a little more money to spend.

Now after years of scratching, you're ready to start growing your business again. But you have a lot of competitors that are thinking the exact same thing and many NEW competitors coming into the market. 

They're looking to attract the same customers and employees that you are - and guess what they're going to do? They're going to lower their prices and raise wages to make it just as difficult as ever for you to be profitable.

So how are you going to capitalize on demand and differentiate your company in 2016 so you DON'T have to compete mainly on Price to get customers AND you have the profitability you need to compensate good employees? Diversify your revenue with products and services that offer better profit margins. It's not as difficult as you might think. 

Learn how we can help you and give you a way to strengthen and grow the foundation of your business - your relationship with your customers.

We're once again offering several Demo Days this month for Roofing and Property Maintenance companies that are interested in offering Roof-A-Cide® as part of a well-rounded and profitable Maintenance Program that will help:

• Diversifying Revenue
• Expanding the Customer Base
• Strengthening Name Recognition
• Strengthening Customer Satisfaction and Customer Loyalty
• Increase Referrals
• Employee Retention

If you have been looking for ways to increase and/or diversify your revenues, you should be looking at Roof-A-Cide® as a natural addition to your Roofing, Painting, or Property Maintenance Services.

Give your Customers what they want before your competitors do - Better Customer Service & Value. We can show you how to do it profitably:

Creating a Profitable Roof Maintenance Program

For more information, your Free Maintenance Program Analysis, and to reserve a spot at the next Demo, email us or Call 800-806-6727 ext 8.

Links to Additional Information:

• Creating a Profitable Roof Maintenance Program
• Customer Service, Customers for Life, & Profitability
• Are You Looking For A Job? Most Contractors Are
• The Customer Care Connection
• Roof-A-Cide® IS NOT about Roof Cleaning. It's Better.
• The Profitable Marketing of Customer Relationships

93rd FRSA Convention and Expo

FRSA's 93rd Annual Convention and the Florida Roofing & Sheet Metal Expo 

"Building on a Strong Foundation"

Hyatt Regency Orlando & Orange County Convention Center

July 16-18, 2015

Florida’s top Roofing Professionals will be gathering for the FRSA's 93rd Annual Convention and the Florida Roofing & Sheet Metal Expo. The FRSA convention consists of three full days of education, networking, family fun, sports, and friends along with two days of FRSA's highly recognized trade show, the Florida Roofing & Sheet Metal Expo. The theme for this year’s event will be “Building on a Strong Foundation”.

In addition to the excellent education and networking events, we hope to see many of you at the Expo. The Expo is the 2^nd largest Roofing trade show in the country and we've been pleased to be participating in it for over 10 years. 

Last year, more than 2,300 roofing and sheet metal contractors, building officials, architects and industry suppliers attended the show with 302 booths and 184 different exhibiting companies, which offered the latest in innovative products and services to the industry.
This year Roof-A-Cide will be in booths 741 & 840.

FRSA Expo Hours:

• Friday, July 17, 2015 - 11:30 PM - 5:00 PM
• Saturday, July 18, 2015 - 10:00 AM - 1:00 PM

Roof-A-Cide will be in booths 741 & 840 explaining to Roofing Contractors from all over Florida & Georgia how we’re helping companies be more profitable while providing their Customers with Better and More Comprehensive Customer Service.

For more information on the FRSA Convention and Expo, contact Cheryl Sulock at 800-767-3772 ext. 177, by email at cheryl@floridaroof.com, or read up on the web at FRSA Convention.

Additional Information on How Roof-A-Cide can Help Your Company:

• Creating a Well-Rounded Roof Maintenance Program
• It was tough just to get the Customers you have – Now you’re going to let your competitors take them?
• Roof-A-Cide Info for Contractors
• Customer Service, Customers For Life, & Profitability
• Community Roof Cleaning and Maintenance

Please feel free to contact us if you have any questions:

800/806-6727

Roof-A-Cide Demo Days: February 2015

Roofers: So the economy is turning around and consumers have a little more money to spend.

Now after years of scratching, you're ready to start growing your business again. But you have a lot of competitors that are thinking the exact same thing and many NEW competitors coming into the market. 

They're looking to attract the same customers and employees that you are - and guess what they're going to do? They're going to lower their prices and raise wages to make it just as difficult as ever for you to be profitable.

So how are you going to capitalize on demand and differentiate your company in 2015 so you DON'T have to compete mainly on Price to get customers AND you have the profitability you need to compensate good employees? Diversify your revenue with products and services that offer better profit margins. It's not as difficult as you might think. 

Learn how we can help you and give you a way to strengthen and grow the foundation of your business - your relationship with your customers.

We're once again offering several Demo Days in February for Roofing and Property Maintenance companies that are interested in offering Roof-A-Cide® as part of a well-rounded and profitable Maintenance Program that will help:

• Diversifying Revenue
• Expanding the Customer Base
• Strengthening Name Recognition
• Strengthening Customer Satisfaction and Customer Loyalty
• Increase Referrals
• Employee Retention

If you have been looking for ways to increase and/or diversify your revenues, you should be looking at Roof-A-Cide® as a natural addition to your Roofing, Painting, or Property Maintenance Services.

Give your Customers what they want before your competitors do - Better Customer Service & Value. We can show you how to do it profitably:

Creating a Profitable Roof Maintenance Program

For more information, your Free Maintenance Program Analysis, and to reserve a spot at the next Demo, email us or Call 800-806-6727 ext 8.

Links to Additional Information:

• Creating a Profitable Roof Maintenance Program
• Customer Service, Customers for Life, & Profitability
• Are You Looking For A Job? Most Contractors Are
• The Customer Care Connection
• Roof-A-Cide® IS NOT about Roof Cleaning. It's Better.
• The Profitable Marketing of Customer Relationships

Roof Cleaning & Maintenance in Georgia & Northern Florida

Roofing Contractors throughout Northern Florida and Georgia are looking for ways to increase revenues and profitability - and we can help!

If you’re running an established Roofing Company, chances are you have a built-in customer base for high-margin ancillary services like Roof Cleaning, Roof Stain Prevention, and Roof Maintenance.  And if you’re like most Roofing Contractors, you don’t realize just how much potential profit you’re turning away by NOT offering these services to your customers – and many of your customers are probably paying OTHER companies to do this work because you don’t offer it.

We can help you change that. We’ve developed a proven solution to the problem of ugly roof stains that detract from the appearance of roofs throughout 80% of the US and particularly in the Southeast. Our product is an EPA Approved solution, also approved by every major roof materials manufacturer, to actually prevent algae discoloration on roofs. A light spray every couple of years will keep the roof looking like new, eliminate the need for Roof Cleaning, and provide your company with recurring revenue while reinforcing your Company Name Recognition & building Customer Loyalty.

Contact us today for a Free Maintenance Program Analysis to see for yourself how profitable this could be for Your Company.

More Info:

• Roof-A-Cide for Contractors
• Creating A Profitable Roof Maintenance Program
• Community Roof Maintenance for Contractors

_____________________________________________________________

Roof-A-Cide Sales Rep / Distributors

Roof-A-Cide is seeking experienced Manufacturer Sales Representatives & Distributors to work with us in expanding our network of Professional Roofing, Painting & Property Maintenance companies throughout Florida and Georgia.

Target Markets: We're looking for professionals with experience selling to established Roofing, Painting, and Property Maintenance companies - primarily those involved with managed communities such as Homeowner Associations, Condo Associations, and Apartment Communities.

About Us: Roof-A-Cide is the industry leader in Professional Roof Cleaning and Stain Prevention. We have the ONLY EPA approved product in the US that prevents unsightly roof stains and eliminates the need for Roof Cleaning - keeping roofs clean for years with each treatment.  Approved by the largest manufacturers of Shingle, Concrete Tile, Clay Tile, Stone-coated Steel, and Slate, this is an integral part of a comprehensive Roof Maintenance Program.

Requirements: At least 5 years of related sales experience

Additional Info:

• Roof-A-Cide Info for Contractors
• Roof-A-Cide Contractor Info on LinkedIn
• Are You Looking for a Job? A Lot of Contractors Are
• Customer Service & Customers for Life
• The Customer Care Connection: How Roof-A-Cide can Help You

If you're involved in Professional Roofing, Painting, or Property Maintenance and you don't offer Your Customers Roof-A-Cide® yet, you're missing an opportunity to drive additional, high-margin revenues while providing Your Customers with a service that is in demand in the Southeast and is growing rapidly throughout most of the US.

Roof-A-Cide Info for Contractors

Top Five Questions from the 2014 FRSA Expo

Roof-A-Cide was pleased to participate in our 10^th year at the Florida Roofing and Sheet Metal Expo. The FRSA put on a very nice event and have once again demonstrated why they are an invaluable resource for Florida Roofing Contractors. It was our busiest year yet and we’d like to thank the Roofing Pros & Industry Vendors that came by our booth on Friday & Saturday to learn more about what we’re doing to Revolutionize the way Roof Cleaning & Maintenance is done and why Roof-A-Cide is the name that Contractors and Communities can Trust and Rely on.

From Roofing Contractors to Roofing Manufacturers, we’re working with some of the industry’s best to elevate the level of service and commitment to quality that customers should expect when it comes to the roofs that protect their homes and businesses. 

Manufacturers are producing better roofing materials every year that are designed to be more durable and last longer - but they only work well if they’re installed by qualified Contractors with the knowledge and attention to detail needed to install them correctly. And they won’t last anywhere near as long as they’re designed to unless they’re properly maintained.  The Contractors we work with understand this and that’s why they use Roof-A-Cide and regularly scheduled Roof Maintenance to maximize the performance, value, and life expectancy of the roof.

So we had a lot of good questions and here are the Top Five:

1. Does Roof-A-Cide Immediately Clean the Roof like Chlorine Bleach 
   No. Roof-A-Cide is an EPA Approved algaecide that works best as a PREVENTATIVE. While it will clean a roof over time, we recommend it be applied to a clean roof. If the roof needs to be cleaned first, we have a number of ways to get this done including our Roof Restore™.
2. Is it Expensive for the Customer? 
   No. Contractors determine their own pricing, but the Roof-A-Cide application generally doesn't cost a customer any more than traditional Roof Cleaning – but it last much longer.
3. What Equipment Do We Need? 
   Any professional spraying system will work, but we have created a spec for what we recommend as the most efficient and durable setups. You can see them on the Equipment page of our website.
4. Do You Offer Training and Support? 
   Yes. Quality Control is critical to what we do because we guarantee every roof that’s treated with Roof-A-Cide. So every Company that works with us is fully trained on how to use the equipment and our products. In addition, we offer a full range of sales & marketing support to help them identify target markets and explain what we do and how it benefits the Customer.
5. Do You Offer Protected Territories? 
   Yes. Roof-A-Cide products are not available to the general public or Independent Contractors. They are only available through our network of Authorized Applicators and each one has a primary area that they focus on. These areas are not Exclusive but they are Protected in that we limit the number of Applicators that we establish in any given area depending on the number of homes in that area.

If you're considering offering Roof Cleaning & Stain Prevention as part of an overall Maintenance Program, take advantage of these free resources that will help you evaluate the potential for your business:

1. Creating a Well-Rounded Maintenance Program - an explanation of the options and benefits of different aspects of a Maintenance Program.
2. Maintenance Program Analysis - Once you've crafted an outline of your program, this tool will help you gauge your Customers' perception & Price Points.
3. 5-Year Cash Flow Projection - Using the info from the Maintenance Program Analysis, this spreadsheet will help you easily quantify the expected results at various levels of activity.

To receive all three of these valuable tools, just follow this link, fill out some basic info and we'll email it to you.

For additional information on what we do, how we do it, and how it can benefit your company, please feel free to visit our website, blogs, & follow us on LinkedIn, Google+, Twitter, or YouTube. We also hold regularly scheduled Demo Days and invite you to come see everything in action. And if you have specific questions or would like to discuss this opportunity, please feel free to email us at Info@Roof-A-Cide.com or call 800-806-6727 ext 8.