Guest Post: The Benefits of Offering Diversity

It is important for roofing contractors to adopt a diversity strategy to their business in order for them to grow and compete in the 21st century. The market is changing regularly and as contractors we need to keep up with the changing pace to keep our organization successful.

For contractors to apply diversity to their business it would be best to start embracing diversity of thought. Getting familiar with the potential market and what their needs are can help one become creative, innovative and initiative as you think of ways to please your customers.

Sometimes our competition can be doing something that is unsuccessful and by mimicking them will not allow growth. Adding some authenticity to your business will help you stand out and customers are more likely to support you due to the diversity your offer.

Consumers like to have the latest things on the market, because to them it is new and improved and therefore is giving them more value for their money. The same goes for customers of the construction industry, if you are regularly offering something new that is available in your industry and you are keeping up with the latest building techniques and trends your are bound to have new customers following you.

Of course your workforce should be consisting of the best man for the job, but studies have found the more diverse your workforce is, the better you company will attract a variety of customers of different cultures and languages. Not only will you apply to a bigger market, but by keeping your workforce diverse can increase creativity and productivity.

Keeping up to speed with the latest products and trends is the main focus. Here are a few examples of the latest trends in the roofing industry for 2017 that would be good to keep up to date with. Energy-efficient options, new roofing colors and premium shingles are attracting customers in the roofing industry at the moment, therefore it would be a good idea to start adapting and become more diverse.

Author:

Matt, editor and writer for The Cool Roofing Company from Atlanta

We Help Roofing Contractors Be More Profitable

How is Your Company differentiating yourself from your competition? 

More and more, Roofing Contractors are realizing that if they're going to be doing pretty much the same thing as their competitors, then they're going to end up competing solely on price much more often than they'd like. That's why Contractors work with us. They're looking for an edge over their competition - something that they can offer customers that their competitors can't.

Authorized Roof-A-Cide® Applicators have access to proven products & services that are not available to Independent Contractors or the general public.

Here are SOME of the many benefits of becoming an Authorized Roof-A-Cide® Applicator:

• Protected Territories
• Professional Equipment
• Training
• Marketing Support
• Plenty of opportunity with very limited competition
• Residual, high-margin revenue

If you're a Florida based Contractor, chances are your customers are currently paying someone to keep their roofs clean. They're just not paying YOU. 
But they would probably prefer to pay you if you were offering to clean the roof - or better yet, prevent it from getting dirty in the first place!

And if you were to offer this service, you'll find (like most Contractors working with us) that this opens the door for you to make your customers aware of the other products & services that you might offer AND it increases your company name recognition and increases the chances of referrals.

If you're not a Florida Contractor, but you're in Georgia, the Carolinas, or Alabama - you're probably not going to have the same "forced market", but you will have the benefit of virtually NO competition.
Links to More Information:

• Creating a Well-Rounded Roof Maintenance Program
• Roof-A-Cide at the 93rd FRSA Convention & Expo
• Request More Info on the Opportunities in Your Area

Roof Cleaning & Maintenance in Georgia & Northern Florida

Roofing Contractors throughout Northern Florida and Georgia are looking for ways to increase revenues and profitability - and we can help!

If you’re running an established Roofing Company, chances are you have a built-in customer base for high-margin ancillary services like Roof Cleaning, Roof Stain Prevention, and Roof Maintenance.  And if you’re like most Roofing Contractors, you don’t realize just how much potential profit you’re turning away by NOT offering these services to your customers – and many of your customers are probably paying OTHER companies to do this work because you don’t offer it.

We can help you change that. We’ve developed a proven solution to the problem of ugly roof stains that detract from the appearance of roofs throughout 80% of the US and particularly in the Southeast. Our product is an EPA Approved solution, also approved by every major roof materials manufacturer, to actually prevent algae discoloration on roofs. A light spray every couple of years will keep the roof looking like new, eliminate the need for Roof Cleaning, and provide your company with recurring revenue while reinforcing your Company Name Recognition & building Customer Loyalty.

Contact us today for a Free Maintenance Program Analysis to see for yourself how profitable this could be for Your Company.

More Info:

• Roof-A-Cide for Contractors
• Creating A Profitable Roof Maintenance Program
• Community Roof Maintenance for Contractors

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The Roof-A-Cide® Sales Rep Program

Roof-A-Cide is currently seeking experienced Manufacturer’s / Sales Representatives to work with us in expanding our network of contractors throughout Florida and Georgia.

Target Markets: We are seeking sales representatives with experience selling to established Roofing, Painting, and Property Maintenance companies - primarily those involved with managed communities such as Homeowner Associations, Condo Associations, and Apartment Communities.

About Us: Roof-A-Cide is the industry leader in Professional Roof Cleaning and Stain Prevention. We have the ONLY EPA approved product in the US that prevents unsightly roof stains and eliminates the need for Roof Cleaning.  Our product is also approved by the largest manufacturers of Shingle, Concrete Tile, Clay Tile, Stone-coated Steel, and Slate and would be an integral part of a comprehensive Roof Maintenance Program.

Requirements: At least 5 years of related sales experience

Support: Full Marketing and Training Assistance provided

Compensation and Benefits: We have an excellent Commission & Bonus structure with great potential for growth and we’re looking forward to a long & profitable relationship for both our business and our Representatives!

Additional Info:

• Are You Looking for a Job?
• Customer Service and Customers for Life
• The Customer Care Connection
• Roof-A-Cide Info for Contractors