Roof-A-Cide: New Sales Rep in Georgia

Roof-A-Cide would like to welcome Don Johnston of Sales Resources to the Roof-A-Cide Team!

Sales Resources, founded by Don 35 years ago, is a manufacturer’s rep agency located in Atlanta, GA. Don is a graduate of SUNY Empire State College where he received a BA Degree in Marketing.

Don has held positions in building material sales, product management, and sales management. This experience eventually led to the formation of Sales Resources to represent manufacturers to the building material distributors, dealers, and contractors in the states of Georgia and Tennessee.

Currently focused on both residential and commercial roofing Sales Resources represents manufacturers of residential underlayments, roof tile, metal flashings and ventilation products. Commercially, Sales Resources represents manufacturers of roof repair and restoration products.

Don will be working with Roofing Pros throughout Georgia to help them understand how offering Roof-A-Cide® to Homeowners, Communities, & Commercial Customers can increase their bottom line while also increasing their Customer Satisfaction, Name Recognition, Customer Loyalty, and Referrals!

Here's an easy way to calculate what this could mean for your company In The FIRST Year Alone. Enter the number of roofs you've installed in the last 8 years. FYI - this might not work well on some mobile devices:

Learn more: Creating a Well Rounded & Profitable Roof Maintenance Program

We're looking forward to great things happening in Georgia this year!

Roof Cleaning & Maintenance in Georgia & Northern Florida

Roofing Contractors throughout Northern Florida and Georgia are looking for ways to increase revenues and profitability - and we can help!

If you’re running an established Roofing Company, chances are you have a built-in customer base for high-margin ancillary services like Roof Cleaning, Roof Stain Prevention, and Roof Maintenance.  And if you’re like most Roofing Contractors, you don’t realize just how much potential profit you’re turning away by NOT offering these services to your customers – and many of your customers are probably paying OTHER companies to do this work because you don’t offer it.

We can help you change that. We’ve developed a proven solution to the problem of ugly roof stains that detract from the appearance of roofs throughout 80% of the US and particularly in the Southeast. Our product is an EPA Approved solution, also approved by every major roof materials manufacturer, to actually prevent algae discoloration on roofs. A light spray every couple of years will keep the roof looking like new, eliminate the need for Roof Cleaning, and provide your company with recurring revenue while reinforcing your Company Name Recognition & building Customer Loyalty.

Contact us today for a Free Maintenance Program Analysis to see for yourself how profitable this could be for Your Company.

More Info:

• Roof-A-Cide for Contractors
• Creating A Profitable Roof Maintenance Program
• Community Roof Maintenance for Contractors

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Top Five Questions from the 2014 FRSA Expo

Roof-A-Cide was pleased to participate in our 10^th year at the Florida Roofing and Sheet Metal Expo. The FRSA put on a very nice event and have once again demonstrated why they are an invaluable resource for Florida Roofing Contractors. It was our busiest year yet and we’d like to thank the Roofing Pros & Industry Vendors that came by our booth on Friday & Saturday to learn more about what we’re doing to Revolutionize the way Roof Cleaning & Maintenance is done and why Roof-A-Cide is the name that Contractors and Communities can Trust and Rely on.

From Roofing Contractors to Roofing Manufacturers, we’re working with some of the industry’s best to elevate the level of service and commitment to quality that customers should expect when it comes to the roofs that protect their homes and businesses. 

Manufacturers are producing better roofing materials every year that are designed to be more durable and last longer - but they only work well if they’re installed by qualified Contractors with the knowledge and attention to detail needed to install them correctly. And they won’t last anywhere near as long as they’re designed to unless they’re properly maintained.  The Contractors we work with understand this and that’s why they use Roof-A-Cide and regularly scheduled Roof Maintenance to maximize the performance, value, and life expectancy of the roof.

So we had a lot of good questions and here are the Top Five:

1. Does Roof-A-Cide Immediately Clean the Roof like Chlorine Bleach 
   No. Roof-A-Cide is an EPA Approved algaecide that works best as a PREVENTATIVE. While it will clean a roof over time, we recommend it be applied to a clean roof. If the roof needs to be cleaned first, we have a number of ways to get this done including our Roof Restore™.
2. Is it Expensive for the Customer? 
   No. Contractors determine their own pricing, but the Roof-A-Cide application generally doesn't cost a customer any more than traditional Roof Cleaning – but it last much longer.
3. What Equipment Do We Need? 
   Any professional spraying system will work, but we have created a spec for what we recommend as the most efficient and durable setups. You can see them on the Equipment page of our website.
4. Do You Offer Training and Support? 
   Yes. Quality Control is critical to what we do because we guarantee every roof that’s treated with Roof-A-Cide. So every Company that works with us is fully trained on how to use the equipment and our products. In addition, we offer a full range of sales & marketing support to help them identify target markets and explain what we do and how it benefits the Customer.
5. Do You Offer Protected Territories? 
   Yes. Roof-A-Cide products are not available to the general public or Independent Contractors. They are only available through our network of Authorized Applicators and each one has a primary area that they focus on. These areas are not Exclusive but they are Protected in that we limit the number of Applicators that we establish in any given area depending on the number of homes in that area.

If you're considering offering Roof Cleaning & Stain Prevention as part of an overall Maintenance Program, take advantage of these free resources that will help you evaluate the potential for your business:

1. Creating a Well-Rounded Maintenance Program - an explanation of the options and benefits of different aspects of a Maintenance Program.
2. Maintenance Program Analysis - Once you've crafted an outline of your program, this tool will help you gauge your Customers' perception & Price Points.
3. 5-Year Cash Flow Projection - Using the info from the Maintenance Program Analysis, this spreadsheet will help you easily quantify the expected results at various levels of activity.

To receive all three of these valuable tools, just follow this link, fill out some basic info and we'll email it to you.

For additional information on what we do, how we do it, and how it can benefit your company, please feel free to visit our website, blogs, & follow us on LinkedIn, Google+, Twitter, or YouTube. We also hold regularly scheduled Demo Days and invite you to come see everything in action. And if you have specific questions or would like to discuss this opportunity, please feel free to email us at Info@Roof-A-Cide.com or call 800-806-6727 ext 8.

Are You Looking for a Job? A Lot of Contractors Are

Most people I know that run a successful business know that acquiring New Customers can usually be expensive and time-consuming. So it’s surprising to me when I talk to Contractors that ignore these customers once they have made the initial sale.

Here’s an example:

After Hurricane Wilma, I had to have my roof replaced. I asked some of my neighbors for recommendations, but none of them knew the name of the company that put the roof on their houses.

So I did some basic research and found three companies that had big Yellow Page ads, had been in business for a while, and had decent reputations (no lawsuits, “F” ratings with the BBB, or bad coverage in the press). I checked their licenses & insurance and went with the one that I thought offered the best deal. Since each one was offering basically the same materials and the same warranty – the best deal really boiled down to just price and scheduling.

Aside from the time my roof started leaking two months after installation or when the owner of the company was running for local election, I've never heard from them again.

• They've never called back to thank me for being a customer
• They've never asked for a referral or offered any incentive to give one – even though referrals from existing customers are some of the easiest to sell to and least expensive New Customers a Contractor can get
• They've never made any effort to remind me of who they are. So if I was like my neighbors, I would remember the name of the their company ONLY if I had problems with their work
• They might have other, related products or services that I could really use – but they've never made an effort to let me know about any
• I don’t even know if they’re still in business. I hope they are, but I haven’t seen one of their trucks in a while

In essence, they weren't really looking for a Customer;
they were just looking for a Job.

If you’re in the Contracting Business, then you SHOULD know that New Customers are usually harder, more time-consuming, and more expensive sales than your Existing Customers. 

If you don’t understand this and you’re not actively involved with your existing customers, then you’re throwing away a great source of potential revenue and you're probably not creating a company that is built to last or has much residual value beyond your equipment and the effectiveness of your current advertising push. 

But don't feel too bad - you're not alone.

Here are some links that go a little deeper into the subject:

• The Profitable Marketing of Customer Relationships
• 8 Reasons Retention is More Profitable
• Roof-A-Cide®: The Customer Care Connection

If you're involved in Roofing or Property Maintenance and would like to learn how using Roof-A-Cide® in your operation can significantly increase your Net Income, Employee Productivity, and Customer Satisfaction & Retention, call or email us today to reserve a spot at one of our next Demos:
Info@Roof-A-Cide.com or 800/806-6727 Ext 8.

"The Treatment is the Cure!"

Learn More About the Opportunities in the HOA, POA, and Condo Markets

Roof-A-Cide® is EPA Approved and Approved by EVERY Major Roof Materials Manufacturer

If you would like to stay up to date on what we do and how we can help your business, you can sign up for email updates to this Blog

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Please feel free to contact us if you have any questions:
800/806-6727

Copyright© 2013 Roof-A-Cide, US

The Customer Care Connection – How Roof-A-Cide® can enhance your company’s Potential, Productivity, and Profitability.

For our next Demo Days, we are inviting Roofing and Property Maintenance Professionals from all around Florida to see for themselves why Homeowners, Property Managers, and Contractors have found that Roof-A-Cide® is the safest, most cost-effective way to KEEP roofs clean and ELIMINATE the need for repeated cleaning. Learn why Roof-A-Cide® is BETTER than Roof Cleaning - safer, faster, & more profitable!

Learn how your company can tap into the already established demand in servicing HOA, POA, & Condo Communities quickly, easily, and profitably: HOA Opportunity for Florida Roofers

During the month of August, Coastal Painting Company, an Authorized Roof-A-Cide Applicator since 2005, will be treating their 12^th & 13^th major Homeowner Association this year. We are inviting companies to come out and see the process, the equipment, and ask questions.

These Demos will be in Palm Beach County later this month where we will be working with Companies, like yours, to show and explain the process.

If you would like to learn how using Roof-A-Cide in your operation can significantly increase your Net Income, Employee Productivity,  and Customer Satisfaction, call or email us today to reserve a spot at one of these Demos: Info@Roof-A-Cide.com or 800/806-6727 Ext 8.

We also have a Twitter Feed for Contractors involved in Roofing or Property Maintenance:

https://twitter.com/racforpros