Roof-A-Cide Demo Days - March 2014

Most agree that demand should increase in 2014 - and so will the Competition. So how are you going to capitalize on the demand and differentiate Your Company so you don't have to compete mainly on Price?

If you're looking for diversified growth and better profit margins, learn how we can help you strengthen and grow the Foundation of Your Business.

We'll once again be offering several Demo Days in March for Roofing, Painting, and Property Maintenance companies that are interested in offering Roof-A-Cide® along with a well-rounded Maintenance Program can help them with the following:

• Diversifying Revenue
• Expanding the Customer Base
• Strengthening Name Recognition
• Strengthening Customer Satisfaction and Customer Loyalty
• Increase Referrals
• Employee Retention
• A More Cost-Effective Way to Keep Roofs Clean

More and more, cost-conscious and quality-minded HOA, Condo Associations and Property Managers are realizing the benefits of a program that saves wear & tear on their roofs and landscaping and saves them money at the same time. This is an already established market which represents excellent opportunities for Professional Roofing and Property Maintenance companies - especially in areas like Jacksonville, Naples, Orlando, and Tampa.

If you have been looking for ways to increase and/or diversify your revenues, you should be looking at Roof-A-Cide as a natural addition to your Roofing, Painting, or Home Maintenance Services.

Give your Customers what they're looking for - Better Customer Service & Value. We can show you how to do it profitably.

For more information, your Free Maintenance Program Analysis, and to reserve a spot at the next Demo, email us or Call 800-806-6727 ext 8.

Additional Information:

• Customer Service, Customers for Life, & Profitability
• Are You Looking For A Job? Most Contractors Are
• The Customer Care Connection
• Roof-A-Cide® IS NOT about Roof Cleaning. It's Better.
• The Profitable Marketing of Customer Relationships

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If you would like to stay up to date on what we do and how Roof-A-Cide® can help your Roofing, Painting, or Property Maintenance business, sign up for email updates to this Blog (top right-hand corner of this page) or follow us on these services:

    

Please feel free to contact us directly if you have any questions:

800/806-6727

Diversify Your Roofing, Painting, or Property Maintenance Company in 2014

Roof-A-Cide® Helps Successful Contractors be More Profitable.

Problem:  Roofing, Painting, and Property Maintenance Professionals are looking for ways to increase & diversify revenues. Homeowners and Property Managers are looking for a Safer, more Cost-Effective way to keep their roofs looking clean without Pressure Cleaning or harsh chemicals like Chlorine Bleach.

Solution:  Roof-A-Cide® offers the ONLY cost-effective solution that is both EPA Approved and Approved by the largest Roof Materials Manufacturers in the US to actually PREVENT roof stains and ELIMINATE the need for repeated cleaning!

Roof-A-Cide from John Browne on Vimeo.

Saving Time = Saving Money

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If you would like to stay up to date on what we do and how Roof-A-Cide® can help your Roofing, Painting, or Property Maintenance business, sign up for email updates to this Blog (top right-hand corner of this page) or follow us on these services:

    

Please feel free to contact us directly if you have any questions:

800/806-6727

Losing Your Business by Focusing on Satisfied Customers

Talk to Contractors about their company and you’ll find that almost every one of them is either “The Biggest” or “The Best” and they ALL provide Outstanding Customer Service even though everyone knows this isn't true and about 50% will drive themselves out of business in the first five years.

Contractors can say they’re dedicated to Superior Customer Service, but the reality is that most either don’t really know what it is or they have no intention of actually providing it. They’re focused on creating one-time Satisfied Customers rather than Loyal, Repeat Customers. But Satisfied Customers are simply those that feel they received at least a fair value for what they paid for. While no one would argue that Satisfied Customers are essential, building a base of Loyal Customers – Customers that are beyond satisfied – is much more important to the profitability and long-term success of a business.

According to the SBA, “7 out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years, and a quarter stay in business 15 years or more”. Roof-A-Cide has participated in the Florida Roofing and Sheet Metal Expo (FRSA) each year for the last ten years and we see this holding true as we have to scratch 25-30% of our contacts each year because they have gone out of business.

There are many reasons why startups have such a high failure rate, but we have seen that the disconnect between landing a job versus creating a profitable relationship with Customers is a major contributing factor in the Roofing, Painting, and Property Maintenance industries. Too many Contractors are willing to compete almost solely on price to land a job without any real prospect of the relationship being much more than barely profitable. They have no plan for creating long-lasting and mutually beneficial relationships with Customers.  And since many of them don’t even want one, it’s not surprising that they soon find themselves closing up shop and going to work for someone who does.

How can You be Different?

1. A quality product or service is basic and it’s to be expected from any reputable Contractor – but that only creates Satisfied Customers. Successful companies are looking to create Loyal Customers – Customers For Life.
2. Most Contractors talk about Superior Customer Service, but since they don’t really differentiate themselves, they get caught up in competing mainly on price. When they’re competing on price, they lose the moment the Customer finds a better price or they end up throwing in extras that make the job less profitable. Bring something to the table that your competitors aren't.
3. Survey after survey finds that Customers are not only willing to pay more for a better Customer Experience, but they tend to be more loyal – which means referrals and related sales. If they trust you, they will be more interested in other products and services that you offer and price is not the deciding factor.  If you can anticipate what your Customer is going to want or need after the initial sale, you can plan to offer these things as cost-effectively as possible and make them a part of the Customer Experience with your company.
4. Recognize that if you’re not creating Loyal, Repeat Customers then your business is constantly chasing after New Customers. New Customers are typically the most expensive to convert into sales, they are typically the ones that are most sensitive to price, these will usually be the least profitable, but yet these are the Customers that most Contractors are going after. Focus more on building and strengthening a relationship with your new and existing Customers.

For many Customers, hiring a Contractor is going to be a major expense – especially when it comes to big ticket items like Roofing or Remodeling. But many Contractors don’t empathize with the Customer.

If you’re trying to understand your potential Customers better, maybe you can relate their experience to buying a car:

You’re going to buy a new car. So you do some research on the Internet to find the right car for you and what you should expect to pay for it.

• Dealer #1 offers you the car at exactly what you expected to pay for it – nothing more and nothing less.
• Dealer #2 offers the same car at the same price, but also anticipates what you’re going to need or want to fully enjoy the car, maintain it properly over the next ten years, and make sure it holds its value. They provide scheduled maintenance, a rewards program, Customer Loyalty discounts – AND they don’t offer these for free, but they offer it at a reasonable price.

Dealer #1 is looking for a sale. Dealer #2 is looking for a Customer.

Where are you buying your car?

If you’re a Roofing, Painting, or Property Maintenance Professional that would like to learn more about offering your Customers a better Customer Experience, contact us for our Free Maintenance Program Analysis.

Links:

• Are You Looking For A Job? A Lot Of Contractors Are.
• Customer Service, Customers For Life, & Profitability
• The Customer Care Connection

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If you would like to stay up to date on what we do and how Roof-A-Cide® can help your Roofing, Painting, or Property Maintenance business, sign up for email updates to this Blog (top right-hand corner of this page) or follow us on these services:

    

Please feel free to contact us directly if you have any questions:

800/806-6727

Are You Solving a Problem or a Pain?

Yesterday, we got our first snow of the season here in New Jersey.

It reminded me of being a teenager and making money when we received a decent snow fall.

Like many teenagers, my friends and I would grab the shovels from our parents’ garage (when they were finished with them, of course), and hit the neighborhood to shovel our neighbors’ driveways for money.

Because most kids were out sleigh-riding, there wasn’t much competition. So we would stay out until dusk working our butts off and making some extra cash.

Our strategy was simple: 

• Find the homeowners who hadn’t yet shoveled their driveways and walkways.
• Knock on the door with our offer.
• Shovel for a couple hours.
• Collect cash and move on.

With this strategy, we kept busy all day. In retrospect, we definitely didn’t charge enough. But, as a teenager, making a hundred bucks in a day was pretty good. So we were more than happy.

Until we realized that the older kids were making twice the money in half the time.

They were more experienced and had a better strategy.

It’s not that they could shovel faster or negotiate better. They had a different, and far more profitable, target market.

Instead of knocking on the doors of homes with un-shoveled driveways, they approached the homeowners who were already out shoveling.

Why?

These homeowners originally decided to do it themselves, but were now halfway through - cold, wet, tired, and exhausted.

The project was likely taking them longer than they had expected, and they just wanted to be done.

So this older group of kids would swoop in at exactly the right time and relieve the homeowners of their pain.

They would charge more (because they were solving a real pain, not just a problem) and they had less shoveling to do (because the homeowners were already halfway finished).

These kids were smart.

They had a higher quality target market.

They realized that every home was a prospective customer, but their target market produced a much higher return on their investment.

So what does this have to do with your business?

I talk frequently of identifying your ideal clients and prospects. There are clients in your target market that will propel your business forward more than others.  These are often the clients you’re able to add the most value to.

Your job is to define this target market as soon as possible, so you can grow your business with less time, money, and frustration.

If a bunch of teenagers can figure it out, so can you.

If you’re looking for some clarity in this department, let’s talk.

Don’t stop working just because it’s December.

Now is the perfect time to plan for your breakout year in 2014.

Here’s the link to schedule a call:

http://contractordynamics.com/contractor-marketing-that-works/

~ Joe

Joseph Hughes

Target Market Finder

Contractor Dynamics

www.contractordynamics.com

joseph@contractordynamics.com

1-732-733-2390 

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Related Links:

• The Customer Care Connection - How Roof-A-Cide® can Enhance Your Company's Profitability
• Top Ten Reasons Why Professionals Use Roof-A-Cide®
• Roof-A-Cide® IS NOT About Roof Cleaning - It's Better

If you would like to stay up to date on what we do and how Roof-A-Cide® can help your Roofing, Painting, or Property Maintenance business, sign up for email updates to this Blog (top right-hand corner of this page) or follow us on these services:

    

Please feel free to contact us directly if you have any questions:

800/806-6727

How Important is Customer Service to Your Company?

Most companies claim that Customer Service is one of their top priorities - but survey after survey shows that most companies THINK they are much better at it than their customers actually do.

How does your company compare?

If you would like to stay up to date on what we do and how we can help your business, you can sign up for email updates to this Blog

(top right-hand corner of this page)

    

Call Roof-A-Cide now at
800-806-6727

Please feel free to contact us if you have any questions:

800/806-6727

Copyright© 2013 Roof-A-Cide, US

Customer Service, Customers For Life, & Profitability

If you watched the Chris Zazo presentation on "Customers for Life" at the Roofing Contractor 2013 Best Of Success Conference, then you should know the importance of Understanding Your Customers' Needs, Giving Them What They Need, and How Profitable This Can Be for Your Business. 

Whether your company specializes in Roofing, Painting, Property Maintenance, or Property Management, a Loyal Customer Base is critical to your long-term success. We can Help. By implementing a well-rounded Maintenance Program that includes Roof-A-Cide®, you can help your Customers maximize the useful life of one of the most expensive replacement items they have with respect to their properties.

Obviously, this should be important to Your Customers. And as long as it's cost-effective, it should be an easy decision for them to make.

But for Your Company, a Maintenance Program has many benefits beyond providing Better Customer Service. If structured and implemented properly, it cultivates the following, ALL of which enhance Your Company's Stability & Profitability:

• Increased Customer Contact & Communication
• Increased Customer Satisfaction & Loyalty
• Increased Customer Referrals
• Increased Lifetime Customer Value
• Expanding Your Customer Base
• Residual / Recurring, High-Margin Income
• Increased Revenues During Non-Peak Months
• Better Revenue Planning
• Keeps Valuable Staff Members Fully Employed in the "Off Season"
• Sets Your Company Apart From Your Competition

Customer Service, Loyalty, & Retention are Important to Your Business, We Can Help You Maximize These.

Related Links:

• Are You Looking For A Job? Most Contractors Are
• The Customer Care Connection
• Roof-A-Cide® IS NOT about Roof Cleaning. It's Better.
• The Profitable Marketing of Customer Relationships

If you're involved in Roofing, Painting, or Property Maintenance and would like to learn how using Roof-A-Cide® in your operation can significantly increase your Net Income, Employee Productivity, and Customer Satisfaction & Retention, call or email us today to reserve a spot at one of our next Demos:
Info@Roof-A-Cide.com or 800/806-6727 Ext 8.

"The Treatment is the Cure!"

Learn More About the Opportunities in the HOA, POA, and Condo Markets

Roof-A-Cide® is EPA Approved and Approved by EVERY Major Roof Materials Manufacturer

If you would like to stay up to date on what we do and how we can help your business, you can sign up for email updates to this Blog

(top right-hand corner of this page)
and you can find us on 

Facebook
Twitter
LinkedIn

Please feel free to contact us if you have any questions:
800/806-6727

Copyright© 2013 Roof-A-Cide, US

Are You Looking for a Job? A Lot of Contractors Are

Most people I know that run a successful business know that acquiring New Customers can usually be expensive and time-consuming. So it’s surprising to me when I talk to Contractors that ignore these customers once they have made the initial sale.

Here’s an example:

After Hurricane Wilma, I had to have my roof replaced. I asked some of my neighbors for recommendations, but none of them knew the name of the company that put the roof on their houses.

So I did some basic research and found three companies that had big Yellow Page ads, had been in business for a while, and had decent reputations (no lawsuits, “F” ratings with the BBB, or bad coverage in the press). I checked their licenses & insurance and went with the one that I thought offered the best deal. Since each one was offering basically the same materials and the same warranty – the best deal really boiled down to just price and scheduling.

Aside from the time my roof started leaking two months after installation or when the owner of the company was running for local election, I've never heard from them again.

• They've never called back to thank me for being a customer
• They've never asked for a referral or offered any incentive to give one – even though referrals from existing customers are some of the easiest to sell to and least expensive New Customers a Contractor can get
• They've never made any effort to remind me of who they are. So if I was like my neighbors, I would remember the name of the their company ONLY if I had problems with their work
• They might have other, related products or services that I could really use – but they've never made an effort to let me know about any
• I don’t even know if they’re still in business. I hope they are, but I haven’t seen one of their trucks in a while

In essence, they weren't really looking for a Customer;
they were just looking for a Job.

If you’re in the Contracting Business, then you SHOULD know that New Customers are usually harder, more time-consuming, and more expensive sales than your Existing Customers. 

If you don’t understand this and you’re not actively involved with your existing customers, then you’re throwing away a great source of potential revenue and you're probably not creating a company that is built to last or has much residual value beyond your equipment and the effectiveness of your current advertising push. 

But don't feel too bad - you're not alone.

Here are some links that go a little deeper into the subject:

• The Profitable Marketing of Customer Relationships
• 8 Reasons Retention is More Profitable
• Roof-A-Cide®: The Customer Care Connection

If you're involved in Roofing or Property Maintenance and would like to learn how using Roof-A-Cide® in your operation can significantly increase your Net Income, Employee Productivity, and Customer Satisfaction & Retention, call or email us today to reserve a spot at one of our next Demos:
Info@Roof-A-Cide.com or 800/806-6727 Ext 8.

"The Treatment is the Cure!"

Learn More About the Opportunities in the HOA, POA, and Condo Markets

Roof-A-Cide® is EPA Approved and Approved by EVERY Major Roof Materials Manufacturer

If you would like to stay up to date on what we do and how we can help your business, you can sign up for email updates to this Blog

(top right-hand corner of this page)
and you can find us on 

Facebook
Twitter
LinkedIn

Please feel free to contact us if you have any questions:
800/806-6727

Copyright© 2013 Roof-A-Cide, US

Roof Maintenance Programs

The vast majority of residential roofs in Florida are cleaned on a regular basis and really should be inspected on a regular basis as well. And customers are starting to realize this - especially as we roll into hurricane season.

So if you're a Roofing company involved in residential roofing and your competitor offers a roof maintenance program but you don't -  your competitor wins.

Roof-A-Cide helps Roofing companies design the most cost-effective roof maintenance programs that include keeping the roof clean WITHOUT the wear and tear (and labor costs) that come with cleaning every 6-12 months. 

And if your competitor offers a roof maintenance program with Roof-A-Cide but you don't - your competitor wins again.

Contact us today to sign up for our South Florida Demo Days and learn how we can help you be more profitable while increasing customer satisfaction and customer loyalty.

 

Roof-A-Cide
http://Roof-A-Cide.com
800-806-6727 x 3