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Roof Maintenance for Contractors

Here's a video we did recently that shows what preventative maintenance across a whole community can accomplish.

This is a community of 400+ homes that works with one of our Applicators. Their roofs are approximately 15 years old. And while most 15 year old shingle roofs in Florida would be black by now, these have never needed to be cleaned and they look almost pristine.Why? Because of Proactive, Preventative Maintenance. 

Roof Cleaning is very common here in Florida because when the roof is covered in black algae, it not only looks bad & detracts from the aesthetics of the property, it detracts from the  value of the property or community. This is why many homeowners in South Florida don't have a choice as to whether or not to keep their roofs clean - it's mandated by the communities they live in.

But cleaning the roofs with harsh chemicals or pressure cleaning puts unnecessary wear & tear on the roof and opens up the potential for damage. Preventative Maintenance is much easier on the roof and it's more cost-effective. Periodic inspections, minor repairs when needed, preventing algae & moss growth, etc all contribute to helping the roof last as long as possible. This is obviously a "Win" for the homeowner or community, but it's also a Win for the Contractor that is creating Customers for Life and generating higher margin residual income at the same time.

If you can do this with your individual customers, you should be able to calculate the increase in revenue. If you can do this for whole communities (HOA's, Condos, Apartments, etc)., the increase could be pretty substantial.

If you're a Roofing Contractor & you're still ignoring preventative maintenance, you're missing a lot of potential revenue.

If you're thinking about putting one together, let us know & we'll be happy to send you some basics on how to get started.

Additional Info:

• Creating a Well Rounded & Profitable Roof Maintenance Program
• Are You Looking For A Job? A Lot Of Contractors Are
• Losing Your Business by Focusing on Satisfied Customers
• Customer Service, Customers For Life, & Profitability
• The Customer Care Connection

Roof Cleaning & Maintenance for Contractors and Communities

If you run a successful Roofing, Painting, or Property Maintenance business and you’re looking for ways to increase revenue, productivity, profit margins, & company name recognition –you SHOULD be looking at Roof-A-Cide.

In communities throughout 80% of the US roofs are stained by algae growth. This represents a large and growing market for Contractors that can offer a solution - and Roof-A-Cide is the safest, most cost-effective solution for both Contractors and Communities because Roof-A-Cide prevents the algae from growing. It’s safer for the roof, safer for the environment, easy to apply, and it’s much more profitable than roof cleaning or roof coatings.

Developed in South Florida, one of the most extreme environments in the US, Roof-A-Cide has over 20 years of PROVEN RESULTS in Homeowner Association, Condo, and Apartment Communities. This, combined with EPA and Manufacturer approvals, offers a level of safety and confidence for Contractors and Communities that NO other product can match.

Learn how profitable Roof-A-Cide can be for your company by going to Roof-A-Cide.com and getting your free copy of our Roof Maintenance Program Evaluation tools.

Roof-A-Cide is an integral part of property maintenance in communities throughout Florida and the demand is growing. Protected territories are still available in most major markets, but you should Act Now to make sure that your company, and not your next best competitor, is the one offering Roof-A-Cide to your customers.

Roof-A-Cide: Safe, Proven, Effective, and Guaranteed

Visit Roof-A-Cide.com or call 800-806-6727 ext. 3 to learn more

Additional Info:

• Roof-A-Cide Info for Florida Roofers
• Are You Looking for a Job? Most Contractors Are!
• Customer Service & Customers for Life
• Roof-A-Cide: The Customer Care Connection
• Roof-A-Cide Info for Contractors
• Ten Ways to Spot an Opportunity

Losing Your Business by Focusing on Satisfied Customers

Talk to Contractors about their company and you’ll find that almost every one of them is either “The Biggest” or “The Best” and they ALL provide Outstanding Customer Service even though everyone knows this isn't true and about 50% will drive themselves out of business in the first five years.

Contractors can say they’re dedicated to Superior Customer Service, but the reality is that most either don’t really know what it is or they have no intention of actually providing it. They’re focused on creating one-time Satisfied Customers rather than Loyal, Repeat Customers. But Satisfied Customers are simply those that feel they received at least a fair value for what they paid for. While no one would argue that Satisfied Customers are essential, building a base of Loyal Customers – Customers that are beyond satisfied – is much more important to the profitability and long-term success of a business.

According to the SBA, “7 out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years, and a quarter stay in business 15 years or more”. Roof-A-Cide has participated in the Florida Roofing and Sheet Metal Expo (FRSA) each year for the last ten years and we see this holding true as we have to scratch 25-30% of our contacts each year because they have gone out of business.

There are many reasons why startups have such a high failure rate, but we have seen that the disconnect between landing a job versus creating a profitable relationship with Customers is a major contributing factor in the Roofing, Painting, and Property Maintenance industries. Too many Contractors are willing to compete almost solely on price to land a job without any real prospect of the relationship being much more than barely profitable. They have no plan for creating long-lasting and mutually beneficial relationships with Customers.  And since many of them don’t even want one, it’s not surprising that they soon find themselves closing up shop and going to work for someone who does.

How can You be Different?

1. A quality product or service is basic and it’s to be expected from any reputable Contractor – but that only creates Satisfied Customers. Successful companies are looking to create Loyal Customers – Customers For Life.
2. Most Contractors talk about Superior Customer Service, but since they don’t really differentiate themselves, they get caught up in competing mainly on price. When they’re competing on price, they lose the moment the Customer finds a better price or they end up throwing in extras that make the job less profitable. Bring something to the table that your competitors aren't.
3. Survey after survey finds that Customers are not only willing to pay more for a better Customer Experience, but they tend to be more loyal – which means referrals and related sales. If they trust you, they will be more interested in other products and services that you offer and price is not the deciding factor.  If you can anticipate what your Customer is going to want or need after the initial sale, you can plan to offer these things as cost-effectively as possible and make them a part of the Customer Experience with your company.
4. Recognize that if you’re not creating Loyal, Repeat Customers then your business is constantly chasing after New Customers. New Customers are typically the most expensive to convert into sales, they are typically the ones that are most sensitive to price, these will usually be the least profitable, but yet these are the Customers that most Contractors are going after. Focus more on building and strengthening a relationship with your new and existing Customers.

For many Customers, hiring a Contractor is going to be a major expense – especially when it comes to big ticket items like Roofing or Remodeling. But many Contractors don’t empathize with the Customer.

If you’re trying to understand your potential Customers better, maybe you can relate their experience to buying a car:

You’re going to buy a new car. So you do some research on the Internet to find the right car for you and what you should expect to pay for it.

• Dealer #1 offers you the car at exactly what you expected to pay for it – nothing more and nothing less.
• Dealer #2 offers the same car at the same price, but also anticipates what you’re going to need or want to fully enjoy the car, maintain it properly over the next ten years, and make sure it holds its value. They provide scheduled maintenance, a rewards program, Customer Loyalty discounts – AND they don’t offer these for free, but they offer it at a reasonable price.

Dealer #1 is looking for a sale. Dealer #2 is looking for a Customer.

Where are you buying your car?

If you’re a Roofing, Painting, or Property Maintenance Professional that would like to learn more about offering your Customers a better Customer Experience, contact us for our Free Maintenance Program Analysis.

Links:

• Are You Looking For A Job? A Lot Of Contractors Are.
• Customer Service, Customers For Life, & Profitability
• The Customer Care Connection

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If you would like to stay up to date on what we do and how Roof-A-Cide® can help your Roofing, Painting, or Property Maintenance business, sign up for email updates to this Blog (top right-hand corner of this page) or follow us on these services:

    

Please feel free to contact us directly if you have any questions:

800/806-6727

Follow Roof-A-Cide on Twitter

If your company is involved in Roofing and/or Property Maintenance, offering Roof-A-Cide can be one of your most profitable ancillary services that you can offer your customers.

Follow us on Twitter to get quick updates on local Demos, Presentations, and Events as well as other relevant info for your business.

https://twitter.com/RACforPros

Give Your Customers What They Need

Why Roof-A-Cide®?

Homeowners and Community Managers are spending millions of dollars each year to keep their roofs looking presentable. In most cases, the methods that contractors use to do this can actually do more harm than good.

As people search for ways to keep their roofs clean without subjecting them to harsh chemicals or pressure cleaning, Roof-A-Cide® Stain Prevention has emerged as the Common Sense approach.

How Using Roof-A-Cide Can Help Your Business

Roof-A-Cide® offers an excellent opportunity to increase your sales and generate residual income.

Initial Installation 

Protecting The Roof From The Start: By adding a Roof-A-Cide® Warranty at installation, you can assure your customers that their new roof can be protected from ugly staining. Subsequent treatments every few years will prevent staining for the life of the roof without any need for cleaning.

Post-Installation

Roof-A-Cide Treatment before you see a problem developing: Unless a customer buys an algae resistant roof, the roof will typically start to show algae staining within as little as two years after installation. While Algae Resistant products are becoming more commonplace, their protection will dissipate over time and algae will eventually start to grow. These roofs can be treated before the algae growth is significant, thereby eliminating the need for cleaning.

Regular Roof-A-Cide Treatments: By offering your customers a two-year preventative maintenance program, you will not only help them keep their roof looking like new, you will also be creating a residual income stream for your company.

Regular Inspections: Roof-A-Cide® Treatments, combined with a program of regular inspections allow you to increase revenues by alerting your customers to potential problems, needed repairs, and beneficial upgrades that would otherwise go unnoticed.

Customer Loyalty & Referrals: Positive interaction with your customers combined with a strong program of preventative maintenance can set your company apart from your competition and increase customer appreciation, retention, and referrals.

The Roof-A-Cide Program provides:

• Additional and Recurring Revenue
• Better Customer Service
• Better Labor Planning
• Better Staff Utilization
• Increased Name Recognition
• More Predictable Cash Flow
• Other Income – Repairs, Upgrades, Additions, etc.

Call Today to Find Out How We Can Help Your Company Tap Into This Growing Market.

800/806-6727 ext 8

The Untapped Market

As the economy continues to limp along, consumers continue to hold off on major renovations and expenditures, but Roof Cleaning is taking off as one of the most cost –effective home improvement services available. It is quick, inexpensive, and can be very profitable if done right.

Especially across the Northeast, Homeowners and Homeowner Associations are starting to realize that cleaning an algae-stained roof is possible and it’s a very cost-effective way to rejuvenate the appearance of a property. In comparison to adding a room or painting a house, this is a very low-ticket item – but the profit margins are much greater and so is the demand. And while Roofing, Painting, and Construction Professionals struggle to generate revenue, the majority of them are missing this opportunity to implement a very profitable segment to their business. We can help.

Call 800/806-6727 ext 8 to find out how adding Roof-A-Cide to your business can help you drive Revenue, Increase Customer Retention, and Profit from High-Margin Residual Income.

"It is not necessary to change. Survival is not mandatory"
- W. Edwards Deming

Links:

Professional Roof Cleaning
http://roof-a-cide.com/Restore.html

http://roof-a-cide.com/Contractors.html