Here's a video we did recently that shows what preventative maintenance across a whole community can accomplish. This is a community of 400+ homes that works with one of our Applicators. Their roofs are approximately 15 years old. And while most 15 year old shingle roofs in Florida would be black by now, these have never needed to be cleaned and they look almost pristine.Why?Because of Proactive, Preventative Maintenance.
Roof Cleaning is very common here in Florida because when the roof is covered in black algae, it not only looks bad & detracts from the aesthetics of the property, it detracts from the value of the property or community. This is why many homeowners in South Florida don't have a choice as to whether or not to keep their roofs clean - it's mandated by the communities they live in. But cleaning the roofs with harsh chemicals or pressure cleaning puts unnecessary wear & tear on the roof and opens up the potential for damage. Preventative Maintenance is much easier on the roof and it's more cost-effective. Periodic inspections, minor repairs when needed, preventing algae & moss growth, etc all contribute to helping the roof last as long as possible. This is obviously a "Win" for the homeowner or community, but it's also a Win for the Contractor that is creating Customers for Life and generating higher margin residual income at the same time. If you can do this with your individual customers, you should be able to calculate the increase in revenue. If you can do this for whole communities (HOA's, Condos, Apartments, etc)., the increase could be pretty substantial. If you're a Roofing Contractor & you're still ignoring preventative maintenance, you're missing a lot of potential revenue. If you're thinking about putting one together, let us know & we'll be happy to send you some basics on how to get started. Additional Info:
If you’re a
Roofing Contractor and you’re not offering a well-designed maintenance program using Roof-A-Cide®,
you are passing up an excellent opportunity for your company to capitalize on
the many benefits that can help your company increase competitiveness,
profitability, and customer loyalty in almost any market. And if your competitors offer one, but you don't, you may soon find your company at a competitive disadvantage.
When
marketed, explained, and implemented properly, the maintenance program concept
can be especially successful in the Roofing Industry since it sets your company
apart as a Full-Service Roofing Company. And while selling the program may be a little challenging at first - if it is done properly, it will generate additional
high-margin revenue, customer loyalty, referrals, and additional sales
opportunities for your company.
Benefits:
Sets your
company apart from your competition:
More and more, Roofing companies are starting to offer maintenance programs
and/or Roof Cleaning. A properly designed program will be comprehensive,
organized, and priced effectively so you can take full advantage of the
opportunity.
Established Market:
If you’re in Florida, chances are your Customers are already paying to
have their roofs cleaned – they’re just not paying you YET.
Name Recognition: Your Company and Your Competitors
are fighting for every Customer's attention. This is a way to keep your name in front of them and get paid while doing it.
Increased
and Ancillary Revenues:
Increase revenues by offering Roof Cleaning and Treatment, but also by using
these interactions as a chance to let them know what your
other products, services, and offers are.
Residual Income: Roof-A-Cide® treatments provide you with residual income every two years. But the program works even better
when it includes yearly roof inspections. This
creates more value for the Customer – especially in areas that a prone to
storms.
Relationship
Building / Customer Loyalty / Customer Service: Provides you an opportunity to
remind your customers of who you are, what you do, and address any concerns
they may have. This is a critical part of a successful strategy when dealing
with Homeowner Associations or larger organizations where Board or Management
turnover is commonplace.
Customer Education
on the Benefits of Proactive Maintenance: Providing customers with written reports on the status
of their roof, areas of concern, and expected remaining lifespan allows them to
plan ahead and gives your company more credibility.
Keep Crews
Working / Fully Employed:
Since it is sometimes difficult to keep staff fully employed at your company’s
core functions, routine inspections, maintenance, and treatment is a flexible
way to fill in the gaps during slower periods or seasonal fluctuations.
Catching
minor problems before they become major problems: Obviously this benefits the customer,
but it also benefits your company and can limit your liability if the roof is
still under your Workmanship Warranty.
Less Competition: Most
Contractors focus on the bigger-ticket installations - but have to sacrifice
margins to get the jobs. Repairs can generally bring in higher margins because
there’s less competition.
Options
to Add to Your Roof Maintenance Program:
Good /
Better / Best: By
offering three levels of service, you are giving customers more choice rather
than offering a “take it or leave it” proposition.
Yearly
Inspections: In the
South, these are usually done just before hurricane season. In the North, these
are usually done in early spring.
Gutter
Inspection and Cleaning:
Gutters are not as profitable in the South as they are in the North, but they
should be checked to make sure they are not clogged. In Northern areas, gutters
are more profitable. They should be cleaned out every year to avoid clogging
that can lead to water that cannot drain turning to ice which can lead to
gutter and fascia damage. Cleaning the exterior of the gutters is also an
add-on service that can bring in additional revenue at high margins when done
correctly.
Snow
Removal: Obviously,
this is a Northern option.
Discounts
and/or Preferred Scheduling on Storm Repairs: This works well in storm-prone areas – especially as
homeowners in many of these areas saw their storm deductibles climb from $500
to 2%, and now 5% is not uncommon.
Discounts
and/or Preferred Scheduling on Regular Repairs, Upgrades, or New Services: Customers that are on your
maintenance program are more likely to turn to your company for these items
because they are already familiar with your quality of work.
Here's an easy way to calculate what this could mean for your company In The FIRST Year Alone. Enter the number of roofs you've installed in the last 8 years. FYI - this might not work well on some mobile devices:
And one of the main reasons why you
should be giving this serious consideration is that Your Competitors probably
are. If they implement a program and you don’t, not only do you lose this
additional revenue, but you risk the very real possibility that they may take
your existing customers. And once you’ve lost them, they’re likely gone
forever.
For additional information on what we do, how we do it, and
how it can benefit your company, please feel free to visit ourwebsite, blogs,
& follow us onLinkedIn,Google+,Twitter, orYouTube.
We also hold regularly scheduledDemo
Daysand invite
you to come see everything in action.And
if you have specific questions or would like to discuss this opportunity,
please feel free to email us at Info@Roof-A-Cide.com or
call 800-806-6727 ext 8.
If you watched the Chris Zazo presentation on "Customers for Life" at the Roofing Contractor 2013 Best Of Success Conference, then you should know the importance of Understanding Your Customers' Needs, Giving Them What They Need, and How Profitable This Can Be for Your Business.
Whether your company specializes in Roofing, Painting, Property Maintenance, or Property Management, a Loyal Customer Base is critical to your long-term success. We can Help. By implementing a well-rounded Maintenance Program that includes Roof-A-Cide®, you can help your Customers maximize the useful life of one of the most expensive replacement items they have with respect to their properties.
Obviously, this should be important to Your Customers. And as long as it's cost-effective, it should be an easy decision for them to make.
But for Your Company, a Maintenance Program has many benefits beyond providing Better Customer Service. If structured and implemented properly, it cultivates the following, ALL of which enhance Your Company's Stability & Profitability:
If you're involved in Roofing, Painting, or Property Maintenance and would like to learn how using Roof-A-Cide® in your operation can significantly increase your Net Income, Employee Productivity, and Customer Satisfaction & Retention, call or email us today to reserve a spot at one of our next Demos: Info@Roof-A-Cide.com or 800/806-6727 Ext 8.
Roof-A-Cide will once again be conducting several Demo Days in South Florida this May and June for Roofing and Property Maintenance companies that are interested in learning how offering The Safest, Most Effective Roof Stain Prevention system can help them with the following:
Diversifying Revenue
Expanding the Customer Base
Strengthening Name Recognition
Strengthening Customer Satisfaction and Customer Loyalty
More and more, cost-conscious and quality-minded HOA, Condo
Associations and Property Managers are realizing the benefits of a program that
saves wear & tear on their roofs and landscaping and saves them money at
the same time. This creates excellent opportunities for established Roofing and Property Maintenance companies - especially in areas like Jacksonville, Miami, Tampa, and Pensacola.
If you have been looking for ways to increase and/or diversify your revenues, you should be looking at Roof-A-Cide as a natural addition to your Roofing, Painting, or Home Maintenance Services.
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