If you’re a Roofing Contractor in Florida, you've probably noticed some of your colleagues starting to offer Roof Cleaning on a very limited basis and usually just individual homes.
But most of the 65,000
Homeowner, Property Owner, and Condo Communities in Florida have mandated for
years that roofs be kept clean (the same way that they mandate that paint be
maintained and lawns and bushes are trimmed). This represents a great opportunity
for Roofing Companies that most are still missing. And this is especially true
in the Jacksonville, Naples, Orlando, Tampa, and West Palm Beach markets.
Most of the Roofing Companies that offer Roof
Cleaning can’t do it very profitably because they approach Roof Cleaning in the
same way that most small Pressure Cleaning Contractors do – which is very labor
intensive and time consuming. And since Roofing Contractors usually have higher
labor costs and much more overhead to cover, they generally have to charge a
much higher rate than a small Pressure Cleaning company and they really can’t
be cost-competitive.
So while they are getting a
few jobs here and there from customers willing to pay a premium, most Roofing
Contractors are missing the larger opportunities, especially in the HOA/POA
markets, because they can't be cost effective.
At the FRSA Expo, we are looking to talk with
Roofing Companies that want to learn how to tap in to the HOA, POA, and Condo
Markets – and do it Profitably.
The
Safety of Roof-A-Cide®, Approvals from Roofing Manufacturers, Proven Track
Record, Our Training Program, Our Guarantee, and Most Importantly Our
Cost-Effectiveness – are ALL unmatched in the industry and this is why
Roof-A-Cide is The Industry Leader and a natural addition to a well-rounded
Roof Maintenance Program. You can’t be cost-competitive if your crews are
spending 3-4 hours on a roof when these roofs can be done in 25-30 minutes. And
why settle for 50-60 customers each year when you can do that in One Day?
For far too long, Roof
Cleaning has been left to contractors that are not licensed, insured, or
qualified to do the work properly. And drenching the roofs with toxic,
high-strength pool chlorine has become the method of choice for these
contractors - causing damage that goes unnoticed for YEARS.
We see this changing. Not
because the price of Roof Cleaning will go up dramatically, but because
Homeowners and Property Managers are becoming more educated to the fact that
the way we do it is so much safer, more efficient and more cost-effective. And
Roofing Companies are starting to realize that Preventing Roof Stains with
Roof-A-Cide® and eliminating the need for Roof Cleaning is going to be MUCH
more profitable than roof cleaning will EVER be.
Things to Consider:
- This is Not a New Market – There are roughly 65,000 HOA & Condo Communities in Florida and most of these communities are already paying to have the Roof Cleaned on a regular basis.
- Many of these Homeowners and Communities are likely Your Customers.
- It’s relatively easy to calculate the estimated revenues you could generate by converting 10-15% of your Customers into recurring Customers.
When Roofing Companies
offer Roof-A-Cide®, they can be cost-competitive, very profitable, and offer
Communities a better choice than what they have right now – and these Roofing
Companies then become the only sensible choice for the Customer.
Contact us for more information,
see us in booths 830 & 832 at the FRSA Expo, and sign up for one of our
next Demo Days.
Additional Information:
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